The moodboard is the visible part and the smallest part. Most of the work is contractual, logistical and quietly protective, and it happens on days you never hear about.
Before anything is booked
We establish what the day actually needs to be, then test it against dates, venues and budget before a deposit exists. Most expensive mistakes are made in this fortnight, by couples booking a venue that cannot hold their guest list or a date that fights their guests’ travel.
Contracts and suppliers
We read what you are signing. Cancellation terms, weather clauses, overtime rates, what “service” includes and what it quietly excludes. Then we hold every supplier to a schedule, chase the ones who go quiet, and make sure the florist, the lighting team and the venue have all been told the same thing.
Decisions we make so you do not have to
On the day itself there are perhaps forty small decisions — a supplier arriving late, wind moving a ceremony, a guest count that shifted at breakfast. You should not be making those in a dress. That is the part of this job that is hardest to show in photographs and easiest to feel.
Planning, partial planning, or coordination
Three shapes cover almost everyone. Full planning starts before a venue exists and runs to the last supplier invoice. Partial planning picks you up once the big decisions are made and carries the design and the logistics. Coordination begins six to eight weeks out, takes what you have already built and makes it happen on the day. The wrong one is usually chosen on price; the right one is chosen on how many decisions you actually want to make.
The quiet middle
Between the booking and the final month is where most of the hours go, and none of it photographs well: tastings, floor plans drawn and redrawn as the guest list moves, a lighting design agreed with the venue’s own electrician, accommodation blocks, transport routes timed at the same hour of day the wedding will actually use, and a running list of everything each supplier still owes us. Couples often feel this period is quiet. It is the opposite.
The final month
Final numbers to catering, seating finished, a running order written and circulated, every supplier reconfirmed against their contract rather than against memory, and a wet-weather plan with a named person who calls it. We also build a contact sheet, so that on the day nobody needs to ring you to ask anything at all.
Planning from another country
Most of our couples are not in Istanbul, and the work adapts rather than degrades. Venue visits happen on video at the hour you would actually be marrying. Samples travel. Decisions are collected in writing, so nothing depends on remembering a call. The one thing we ask is that a couple nominates a single decision-maker for small questions; a two-hour time difference and three people copied into a thread is how a fortnight disappears.
What we need from you
Decisions by the dates we agree, one honest budget figure rather than a comfortable one, and early warning when something changes at home. We can plan around almost anything if we hear about it in March. The same thing in September costs money.
What we are not
We are not a booking service and we do not sell packages. If a couple already has a venue, a date and confident taste, they may need coordination rather than planning — and we will say so.
If you would like to know which of those you need, start with a consultation.